Koshida Corporation: Emerging From The Evolving Needs Of The Automobile Industry

Ryozo Koshida, President and CEO, Koshida CorporationRyozo Koshida, President and CEO
At the dawn of Japan’s automobile industry, the country ushered in a new era of tectonic shifts in the automotive firmament. By the turn of the century, Japanese automakers made tremendous inroads on the global automobile market. They rose as a pre-eminent automotive manufacturer based on several key strengths, including consistency, perfection, and detail-oriented engineering. From its modest origins to growing into one of the most respected and popular manufacturing industries in the world, Japan is known to produce reliable cars at an affordable cost and is one of the top three automobile manufacturers in the world. The increase in demand for Japanese vehicles has increased competition among vehicle manufacturers. In anticipation of these epochal developments in the automobile industry and a rise in demand for automobile electrical components, Koshida Corporation was founded in Minato-ku, Tokyo, in 1930. Back when the company was initially established, its automotive equipment initially started as wholesale trade. Furthermore, Koshida Corporation repaired and sold electrical components like magnetos, piston rings, spark plugs for motorcycles and automobiles then.

Over the years, in compliance with the changing business environment, the company has steadily expanded its line of business into a wide range of sectors both upstream and downstream of the automotive industry. Today, Koshida Corporation sells automobile electrical products such as audio equipment, visual devices, navigation systems, safety prevention devices, electrical engine components, and other products. With the subsequent expansion of the automobile industry, the company also provides services in many fields such as a supply of semiconductor components, local development of software, quality assurance, and mobile phone retail. “Koshida Corporation has been a prime seller of power modules and other peripheral parts while providing extraordinary technical support to Japanese and overseas automotive manufacturers,” states Ryozo Koshida, president and CEO of Koshida Corporation.

Powering Advanced Automotive Electrification

In light of the rapid speed at which automotive electrification is currently developing—Koshida Corporation has been extensively working with the technologies pertaining to the motor, battery, and inverter, the three crucial points for electrification, through its semiconductor business.
With the integration of inverters contributing to low-power consumption semiconductors with high-performance, the company significantly helped improve the quality of South-East Asian home appliances. Evolving from this experience in the consumer electronics market, the company is now supporting the development of automotive inverters and delivering power devices to several domestic and foreign car manufacturers for their new energy needs.

"Koshida is more than just a run-ofthe- mill company that sells different products. Our goal is to solve our customers’ problems with creativity and expertise, thereby greatly enhancing customer satisfaction"

As a veteran in the semiconductor business, Koshida Corporation has been a strategic business force for major domestic semiconductor manufacturers, thus garnering an infallible reputation across the automotive industry. Ryozo recalls numerous instances where the company has been helping a surfeit of clients accomplish their objectives with peerless technical support, sample provision, and a stable supply of mass products to embrace the next generation of power semiconductors. For instance, Koshida Corporation’s dedicated customer support and services such as detailed technical support, on-time delivery, and quick troubleshooting contributed to the growth of the semiconductor business in South Korea. The company is involved with their clients right from the first stage of design support through the circuit development stage of automotive electric production. Since semiconductors and electronic devices are impacted by unfavourable factors such as electromagnetic noise, it is critical to pay utmost attention to such factors for the R&D of new products. The company’s FAEs (Field Application Engineers) is the main backbone of high-quality customer support and work closely with semiconductor customers to boost their product development initiatives.

With the support of FAEs, who are experts in both digital and analogue semiconductors, customers can optimize leadingedge technology and electronic devices such as SiC power semiconductors and GaN high-frequency devices. Also, Koshida Corporation supports the development of products for new applications of semiconductor companies by incorporating customer needs to the next generation of power semiconductors using its years of expertise.

Achieving a Stable Supply of Parts Utilizing Dynamic State Management

Since its inception, Koshida Corporation’s mission as a semiconductor trading company is to ship products with focused precision on timing and quantity to service customer production lines at their exact time of need.
However, as semiconductor manufacturing requires a lead time of several months, it is not possible to achieve its mission if customer orders pile-up without proactive action. To fill this gap, the company incorporates ‘Dynamic Demand Management’ into its operations. Koshida Corporation projects six months of customer demand by analyzing its available inventory, customer inventory, and historical quantities used by customers on production lines based on prior orders. By leveraging that forecast with semiconductor companies, Koshida Corporation can meet necessary production needs while also being able to address sudden changes or requests from its customers. The company’s dynamic demand management protects the interests of its stakeholders by maintaining a reliable source of supply to its customers while also providing good production schedule management for semiconductor companies. Basking in the glory of the company’s legacy, Ryozo believes one of the essential pre-requisites to achieving these momentous objectives is human resources. Koshida Corporation lays significant emphasis on its employees drives them to put added efforts into accurately grasping customers’ problems and providing realistic solutions. The company conducts ‘intra-group collaboration’ to build a shared repository of ideas for several different tasks that enable them to handle any emerging issue between manufacturers and suppliers effortlessly.

Meeting the Demands of New Customers

Koshida Corporation continues aggressively developing new businesses to meet ever-evolving societal expectations, industry changes, and customer requirements. On par with the latest strides in the automobile industry, the company is poised to provide its excellent services across numerous domains such as the supply of electrical components, local development of software, quality assurance, and cell phone business. Given these advances, Koshida’s mobile phone store operations have kept pace with multiple consumer requirements and have been an essential benefactor of the growth of the mobile phone market. Recently, the company has also been offering security and network integration using the power of Cloud and IoT. “Koshida is more than just a run-of-the-mill company that sells different products. Our goal is to solve our customers’ problems with creativity and expertise, thereby greatly enhancing customer satisfaction,” concludes Ryozo.
- Lester D'Souza
    December 28, 2020
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Company
Koshida Corporation

Headquarters
Minato, Tokyo

Management
Ryozo Koshida, President and CEO

Description
Since its inception, Koshida Corporation’s mission as a semiconductor trading company is to ship products with focused precision on timing and quantity to service customer production lines at their exact time of need. However, as semiconductor manufacturing requires a lead time of several months, it is not possible to achieve its mission if customer orders pile-up without proactive action. To fill this gap, the company incorporates ‘Dynamic Demand Management’ into its operations

"KOSHIDA CORPORATION is a general trading company. In compliance with the changing business environment, we have been steadily expanding our line of business, which started from automotive electrical equipment, followed by semiconductors and the retail of mobile phones as well as automobile and motorcycle markets. Koshida Group has been trying our best to provide products and services with more values and benefits to our customers"

- Ryozo Koshida, President and CEO

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